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Study Masters in Digital Marketing in Canada | Canadian Study Centre

masters in digital marketing in canada

Digital marketing, often known as online marketing, is the promotion of companies via the use of the internet and other types of digital communication to interact with potential clients. Not only does this encompass Email, Social Media, and Web-based Advertising, but it also covers text and multimedia messaging as a marketing channel.

Masters in Digital Marketing in Canada educate firms on how to utilize the internet to advertise their products, services, and brand. Social Media, Search Engines, Email, Websites, and video platforms are some of the most popular digital media. Masters in Digital Marketing in Canada is one of the most demanded subjects in today’s time as Canada keeps on going forward with its innovative ideas.  As one of the most popular choices among international students, Canada is home to several excellent colleges that offer a wide range of digital marketing and advertising degrees.

Why Study Masters in Digital Marketing in Canada?

You’re probably wondering why you should pursue a Masters in Digital Marketing in Canada rather than another country. Allow me to answer that for you. Canada is one of the nations that students from all over the globe choose to study. international students from different nations can be found in Canada, whether it’s for education purposes or employment.


Canada is well-known for its high-quality education and job opportunities. Also, it allows students to work while studying and is a safe and peaceful nation to live and study. Canada’s education cost is not so heavy on one’s pocket it’s quite affordable.

Also here are some of the reasons why you should study Masters in Digital Marketing in Canada

One-of-a-kind Education System 

Studying Masters in Digital marketing in Canada have its advantages as Canada not only focuses on theory but research and creativity. With its education system, Canada, as the home of some of the world’s top universities, provides an education that is creative and one-of-a-kind, which attracts students from all over the world.

Along with a creative approach to teaching, students benefit from the interactive environment of the classroom, where instructors and students contribute to work.

Canada’s Investment in Digital Media

It should come as no surprise that Canada’s digital industry is rapidly increasing, and the country has expanded its investment in the field in recent years.  Which was predicted to increase to more than $7 billion by 2021, creating more job opportunities.

Workers are paid much more now as a result of this investment, and industry is booming.

Highly Demanded Job

Demand and supply of new digital marketing job openings were 46,400 and 44,100, respectively, according to a balanced demand-supply relationship. This balance is expected to remain stable from 2019 through 2028, which is great news for all job seekers.

Even after finishing their studies, students might stay in Canada for a period of time and work full-time in Digital Marketing. 

Increasing Job Opportunities

Its largest province, Ontario, experienced the greatest increase in employment (61.4 percent) and employs almost 18,450 individuals in the area of digital marketing.

In the current digital age, digital media is booming like a wildfire increasing opportunities around all over Canada. 

Highly Paid Jobs

Are you concerned that you won’t be able to make a Living in Canada? You do not need to be concerned. Canada provides a higher wage in the Digital Marketing profession than in other fields, making it easier for students to work in Canada while studying.

Students in Canada can work up to 20 hours per week during semesters and 40 hours per week during holidays, allowing foreign students to work while studying and earn a good living.

Types of Masters in digital Marketing in Canada

M.A in Digital Marketing in Canada

The Master of Arts in Digital Marketing focuses on the theory and practice of digital marketing. Students will gain an understanding of how the Internet, Social Media, and other types of technology are influencing current marketing methods.

In these marketing and consumer culture courses, students will learn how to integrate Traditional and New Media Marketing.

Students who get an MA in Digital Marketing in Canada will be prepared for several positions. Some students will start their own business, whether it is little or large. Others will work in marketing departments for businesses or government agencies. Public Relations, Advertising, and Communications Bachelor’s degree holders can work in various fields.

MSc. in Digital Marketing in Canada

What does a Master of Science in Digital Marketing entail? This training covers PPC, Google, Social Media, SEO, Web Advertising, and other Digital Marketing strategies. As part of your study, you will learn how to market effectively on the Internet.

Masters in Digital Marketing in Canada have various advantages for career opportunities. This advanced MSc degree is an excellent method to get a head start in the marketing field. You will have an advantage in the workplace since the majority of today’s advertisements are done online. 

MBA in Digital Marketing in Canada

What exactly is a Master of Business Administration in Digital Marketing? It entails more than simply mastering the fundamentals of internet applications. Students will study business fundamentals and improve their professional abilities via the courses.

Canadian Masters Level Program helps a student’s education by providing real-world simulations and access to industry-leading professors and practitioners.

Students may refresh their knowledge of fundamental concepts such as economics, communication, and morals while understanding further about digital strategy and implementation. It is a cutting-edge course that relies on classic marketing ideas to translate and use them in the digital arena.

You can also read our blog on Everything about Masters in Canada.

How to Apply for a Masters in Digital Marketing in Canada? Admission Requirements 

Masters in Digital Marketing in Canada: Eligibility Requirement

  • A Bachelor’s Degree with an impressive GPA
  • A Statement of Purpose (SOP)
  • Clean medical and Police Report
  • Two years of work experience is preferred but not mandatory.
  • Letters of Recommendation

Masters in Digital Marketing in Canada: English Language Proficiency Test

Although Canada is a multilingual country, English and French are the most frequently spoken and used languages. To Study Masters in Digital Marketing in Canada, you must take the English Language Proficiency Test and acquire the required score, which is:

  • Overall IELTS score of 7.0 for an engineering program, Teaching or Education Studies
  • For undergraduate and diploma programs, an IELTS score of 6.0 or above is required.
  • For graduate courses, you must have an IELTS score of 6.0 in each band (listening, speaking, writing, and reading) and an overall IELTS score of 6.5 or higher.

Some Educational Institutions have set the necessary score, which varies depending on the University and program you’re enrolling for.

You can also read our blog on All You Need to Know About IELTS Requirement For Canada Student Visa

Masters in Digital Marketing in Canada: Documents Required

Here are all the documents required to study Masters in Digital Marketing in Canada as follows:

  • Form for obtaining student permission that is filled out.
  • Acceptance letter from the university/institution.
  • Two recently taken passport-size photographs
  • Financial Proof
  • Statement of Purpose
  • English language Test’s score Proof
  • Required Academic Documents
  • Immigration Medical Examination (IME)

Here, you can read our blog on How to write SOP? Everything You Need to Know.

Top Universities for Masters in Digital Marketing in Canada

Canada is home to some of the best institutions and colleges in the world, so it’s no wonder that students want to Study in Canada for higher education. Not only can we find Nepalese students in Canada, but we can also find students from other countries, making Canada a multilingual country.

Some of the universities where international students can pursue a Masters in Digital Marketing in Canada are as follows:

York University

York University in Canada is well-known among international students seeking to pursue a Masters Degree in Digital Marketing in Canada. Because of improvements in Digital Marketing, you can now distribute your content to virtually any target population you can think of.

For international students Studying in Canada from Nepal, it costs approximately around CAD $10,000 to CAD $17,000 for full-time studying digital Marketing.

The full-time course period at York University for a Masters Degree in Digital Marketing is 8 months to 12 months.

Fanshawe College

Fanshawe College is one of Ontario’s 24 publicly funded Community Colleges. Fanshawe offers a wide range of programs and facilities to students, making it a well-known college and popular choice among students.

Fanshawe costs fees approximately between CAD $12,000 to CAD $22,000 for students pursuing Masters in Digital Marketing in Canada.

Also, the study period is approx 1.5 years to 2 years for a Master’s Degree in Digital Marketing in Canada

Lambton College

Lambton Institution is a publicly financed college in Sarnia, Ontario, Canada that is an innovative leader in education and research and also has campuses in Mississauga and Toronto.

Lambton College’s digital marketing program aims to offer students both academic and practical skills required in today’s Digital Media Marketing field. 

Lambton college charges students approximately CAD$7,000 to CAD$12.000 per term with 2 years as program time to Study Masters in Digital Mrketing in Cnada.

University of Saskatchewan

As a Digital Marketing major at the University of Saskatchewan, you will study how to create a complete marketing strategy and plan, as well as how to evaluate and analyze customer behavior and conduct market research projects. You will learn to perceive an organization through the eyes of a consumer or client.

The 2 years of full-time study for a Masters Degree in Digital Marketing in Canada costs between CAD $9,000 to CAD $15,000.

University of Alberta

For Overseas students interested in pursuing Masters in Digital Marketing in Canada, the University of Alberta is one of the top options. It is considered to be one of the top Canadian Universities. 

The Digi­tal Mar­ket­ing Cer­tifi­cate is a part-time, entirely online program that teaches students how to better understand the fundamentals of digital marketing.

The University of Alberta costs students from CAD $15,000 to CAD $22,000 for the fees of a Masters in Digital Marketing in Canada

Ryerson University

Ryerson University is well-known among international students interested in pursuing a Masters in Digital Marketing in Canada, resulting in choosing Ryerson. Ryerson University provides an outstanding learning environment along with several benefits to international students.

Ryerson’s Masters of Digital Media program is a 12-month intense professional curriculum designed for digital media creators. It costs approximately CAD $19,000 to CAD $25,000 throughout the course.

Here, you can learn more about Top Universities in Canada 

Digital Marketing Scope in Canada

Digital Marketing in Canada is a fast expanding business that has exploded as a result of commercial globalization. This trend is projected to continue, and Canadian marketers should be mindful of digital marketing prospects.

Canada is a popular destination for people from all over the world seeking education and employment opportunities.

Career Opportunities after Masters in Digital Marketing in Canada

In Canada, there are several digital marketing career possibilities in various marketing/business disciplines. With proper education, technology abilities, and professional experience, you can start a better Career in Digital Marketing in Canada.

Strategist/Content Writer

This job profile focuses on the content side of Digital Marketing. A content writer generates custom-made marketing content based on the firm, its products, and the sort of techniques used. It necessitates a high degree of writing ability as well as a fundamental grasp of internet marketing tactics such as SEO, Social Media Marketing, and so on.

In Canada, the average income for a strategist/content writer is CAD $46,000 per year, with experience earning up to CAD $110,000 annually.

Digital Marketing Analyst 

One of the most prevalent Digital Marketing Jobs in Canada is that of a digital marketing analyst or manager. They are in charge of designing online campaigns, assessing trends, regulating website traffic, and managing product management, among other things, in any firm.

A Digital Marketing Analyst’s yearly salary in Canada ranges from CAD $55,000 to CAD $80,000, with the potential to earn more with skillsets.

Brand Manager

A Brand Manager in Canada is responsible for ensuring that a company’s brand strategy is tailored to its target market. In Digital Marketing, brand management begins with an analysis of how a brand is currently interpreted in the marketplace, then moves on to planning how the brand should be represented to achieve its objectives.

A Brand Manager’s yearly salary in Canada ranges from CAD $48,000 to CAD $121,000. In Canada, the rate of Brand Managers is 3.8 out of 5, indicating that they are pleased and satisfied with their jobs.

Executive/Specialist in Search Engine Optimization (SEO)

The core of Digital Marketing is Search Engine Optimization (SEO). Websites generate internet traffic and attract the audience with their product offers by utilizing SEO strategies. An SEO professional ensures that the website content is accessible, approachable, and appropriate for the target audience by using keywords and search engine optimization techniques.

The average SEO specialist salary in Canada is CAD $53,800 per year, with experience and competence bringing the salary up to CAD $75,000 per year.

Social Media Specialist 

This type of marketing communication involves a personal approach to customers depending on their preferences. It uses data to target consumers and keeps them interested in the company. It is increasingly gaining traction among recent graduates who regard it as a viable career option. 

Twitter, Facebook, and Instagram, among other social media platforms, have practically dominated the digital space.

In Canada, the average social media strategist income is CAD $60,000 per year, with the potential to rise to CAD $87,000 per year with experience.

Freelance Digital Marketer

This occupation allows you to work with a variety of companies to sell their products and services online. You must contact potential customers of the firm and send them to the company’s website, where you will assist them in becoming a customer. 

Whereas in Canada, Freelancers are in high numbers making it one of the high-paid jobs. 

In Canada, the average freelance marketing income is CAD $70,000 per year, with experience bringing the compensation up to CAD $83,000 per year.

Professional Blogger

A Professional Blogger makes money from his or her blog. Whether they monetize their blogs with commercials, products, teaching, or some other paid service, blogging is their full-time job.

Blogging is also considered to be well paying in Canada after completion of education or while educating. 

In Canada, the average blog income is CAD $50,000 to CAD  $80,000 per year, with most experienced professionals earning up to CAD $150,000. It may also differ based on the writing content and style or the state you’re residing in. 

Conclusion 

What’s there not to study in Canada? International students choose to pursue Masters in Digital Marketing in Canada because without any doubt the country has everything a Digital Marketing Enthusiast seeks; i.e career opportunities, exposure to the global market, and safe surroundings to live for.

Canadian Study Center helps students in their choices and guides them through their process to study in Canada. From helping to choose universities/colleges, suggesting jobs in their related sector, and many more.

FAQs in Masters in Digital Marketing in Canada

Is Digital Marketing a good career in Canada?

The rating of digital marketing is 3.8 out of 5, proving digital marketing to be a good career with good earnings. The average digital marketing salary in Canada is approximately CAD $55,20 per year with the highest-earning around CAD $77,500 annually.

Which is better: MBA or MSc in Digital Marketing in Canada?

The MSc degree is only accessible in one discipline, implying that it will only cover one core topic or business specialty. So, if one wants to pursue a career in a specialized field, such as finance, an MSc is the best option.
An MBA, on the other hand, is a comprehensive degree that may help enhance managerial skills, create networking possibilities, and provide the tools needed to start a business.
Both the degrees have their purpose in their significant sectors.

Is Work Experience required for Masters in Digital Marketing in Canada?

Work Experience can help students to work and learn more efficiently while studying Masters in Digital Marketing in Canada but it’s not mandatory.

How much does it cost to study Masters in Digital Marketing in Canada?

The expense of studying in Canada is pocket friendly. The cost of pursuing a Masters in Digital Marketing in Canada can range between CAD $13,000 and CAD $40,000 each year depending on the program and university you’re applying to.

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